Website Design

Freedom Ordnance

Franklin Design Co.

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Overview

Developing a digital heartbeat for a brand with a heart and soul.

Brand Strategy
UI/UX Strategy
Web Design
Web Development
Content Development
Photography
Creative Direction
Art Direction

Freedom Ordnance is a firearms manufacturing company that designs, machines, and builds 9mm pistol caliber carbines. They have a strong belief in second amendment rights and personal freedoms. They needed a new website platform that could encapsulate those ideas in every corner and every click of their site.

Freedom Ordnance approached us to help transform their current web platform into a content-rich experience that would position them and their products at the forefront of their category.

Their new eCommerce platform would deliver its brand and message to a more consumer-centric audience. The new site contains rich visuals and content to describe their benefits, manufacturing processes, and performance.

The website.

Each end user can fully customize Freedom Ordnance’s pistol caliber platforms. We set out to create a site experience that immersed each user into the site and their products, motivating buyers to envision the perfect build to fit perfectly with their lifestyle.

Design that you can experience.

The new site encourages users to explore entire product lines and provides key features relevant to its audience. The content flows in a frictionless design framework creating a path to purchase that captivates its audience.

Simple and effective.

Our design on purpose approach allows us to create a system that adapts to the content. This allowed us to create a dynamic solution that worked in whatever direction the content headed.

Content Production.

Part of Freedom’s transformation included updating and creating brand new content that accurately reflected their products’ power and punch. We shot custom photography to highlight every aspect of their products. We used stunning visuals to engage and instill their story, thoughout the website.