The banking landscape was rapidly growing more competitive in the retail market. Integra Bank recently changed its name from National City Bank and was poised to start capturing significant market share in both existing and new markets. The retail banking landscape was stagnant and ready for forward-thinking and fast-moving institutions to take the lead. We helped Integra do just that.
We carefully developed and designed a new take on the banking experience with an approachable, customer-centered experience. These enhancements included expanded hours, retail promotions, giving back to the customer, and fairer fees with longer grace periods.
Together with their rebranded identity, these steps turned into year-over-year market share growth. We helped craft retail-centered programs that positioned Integra Bank as a first choice for convenience and accessible banking.